Leeds Media, the body formed to promote the city’s media and communications sector, is to launch its first ever national campaign, through Poulter Partners.
The campaign is set to focus on the fact that the city is now the third largest centre for media and communications in the UK, whilst also ranking as one of the fastest growing.
At the same time, fellow Leeds-based agency Brahm has been recruited to mastermind the body’s inaugural showcase event at the city’s Royal Armouries on 30 October.
Speaking about the new drive, Terry Morden, chief executive at Leeds Media, said: “This is the first time the city’s media sector has promoted itself on a national level and marks a significant step forward in the development of our organisation.”