Cambridge-based Ware Anthony Trust (WAR) has announced the appointment of John Wilson as the new chief executive.
Wilson brings with him over 20 years experience of planning and executing marketing campaigns. He has worked for London agency David Williams & Ketchu and spent 14 years at CDP, where he set up the CDP Media Company.
More recently he was Vice President at JWT Brazil, where he oversaw the first centralisation of media in the country, and worked with Unilever on its entire media account.
Wilson also worked at Amsterdam-based publishing house Tornado Insider and a private equity firm, where he held chief executive roles. WAR\'s chairman, Robert Ware said, \"John Wilson\'s appointment will add a wealth of unrivalled, global experience, far more than any other marketing agency in the region.\" He further commented that the appointment would help realise the company\'s potential to compete with large London agencies.