Clayton Graham Communications has been awarded the PR contract for Lomond Audi in preparation for the Glasgow-based dealership’s move to the world’s largest Audi dealership at Braehead in 2004.
Clayton Graham’s PR division will be responsible for increasing Lomond
Audi’s profile in motor, local and national press and promote its imminent
move to the groundbreaking £15 million, five-acre development. Currently
under construction, plans for the state-of-the-art centre include an Audi museum, a fully equipped training and conference centre, and an outdoor off-road course. The Centre is estimated to turnover £50 million in its first year and is the first Audi Experience centre in the UK.
The contract for Clayton Graham comes on the back of a three relationship with Audi producing advertising campaigns for the Glasgow based dealerships.
"We are very happy with how Clayton Graham handle our account and were sure they’d put in the same effort and resources into ensuring our PR is a success," said Hugh McMahon, managing director of Lomond Audi.
Clayton Graham managing director, Peter Clayton said of the win: "This revolutionary development has immense economic impact to the local area and Scotland and will be the showcase for the rest of the motoring and Audi world.”