Monarch Scheduled, the low-cost airline has chosen a Northampton based agency to create its email and direct mail campaign. Milton Bayer Creative was appointed over four others to handle the account, which hopes to attract more flyers and publicise new routes.
The campaign is set to run until October this year and will target existing and prospective customers, encouraging them to book on-line and to promote the frequent flyer programme - Vantage Club.
\"We chose Milton Bayer to develop our direct marketing campaign because it quickly interpreted our strategy and went the extra mile to make the message and tone stand out from the others,\" commented Catherine Scarborough, marketing executive at Monarch Scheduled.