The Royal Scottish National Orchestra (RSNO) launched its new season of concerts by unveiling what it has billed as the UK’s first ever musical advertising billboards. The 30-ft billboards, placed in George Street, will feature a number of live performers accompanied by a musical soundtrack from the RSNO in a week-long event to promote the beginning of the new RSNO season in October. The idea was the brainchild of Glasgow-based marketing agency Nation1, which was approached by the RSNO to come up with unique ways in which to promote classical music to a younger and wider audience.