The staff at Tangerine PR will be getting the Metrolink at work as well as to work after picking up the brief for Serco, one of the world’s largest public services companies.
Serco manages a range of firms across various sectors, with Merseyrail Electrics, the Manchester Aquatic Centre and the Manchester Traffic Contract sitting alongside the Metrolink. Tangerine will be charged with ensuring that there is a wider understanding of how the company works with its customers, suppliers and local communities.
Commenting on the PR push, Serco Group’s Kevin Johnson said, “The North West is such a thriving region and we have a wide range of activities in the area. So it’s important we continue to understand and engage with our individual customers at a local level.” Tangerine PR MD Sandy Lindsay said it was a “great win.”