This range of hard-hitting posters was created by Derby-based agency SAM for Nottingham City Council. The ads aim to draw public attention to the fact that many people are unwittingly funding drug dealers when they donate money to beggars. Nottingham City Council is instead encouraging people to donate money at official donation points around the city. In addition to the four poster executions a live version of the ad was set up in two Nottingham city centre locations. The campaign was written by Anna Moult, with art direction by Ian Smith.