Scottish Widows has confirmed that it has reviewed its advertising account, but has decided to stay with London-based agency Citigate Albert Frank.
As reported in The Drum earlier this year, Scottish Widows decided to review all agencies that currently work with the company, following the appointment of marketing director Peter Jordan.
However, according to a press spokeswoman, that review has now taken place and no changes have been made. She commented: “Following changes within the company, we did look to review all of our agencies, which is common practice. We spoke to both local and London-based agencies, but decided to stick with the companies we had before, as we continue to be satisfied with the work they are doing.”
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