Burger King has appointed Edinburgh-based Jump Marketing as its new point-of-purchase agency to work on the international kids’ marketing point-of-sale account.
The account, which was previously held by DraftWorldwide, will see the agency undertake a marketing campaign for kids and develop point-of-sale and other support materials to maximise impact in restaurants. The company is also responsible for developing new packaging ideas for Burger King, such as the kids’ meal box, which has now been rolled out.
Four former members of the Burger King account team at the now defunct DraftWorldwide created Jump Marketing at the start of the year.
Commenting on the appointment, Moyra Harvey, director at Jump Marketing, said: “Burger King has always been a fantastic account to work on. The plan for 2004 is to continue to use our expertise to deliver strong creative that has a real impact at point of purchase and ultimately helps to sell more products on behalf of our clients.”
Mike Johnson, international marketing director at Burger King, added: “The guys at Jump have done an excellent job historically, servicing the Burger King team internationally and we look forward to this continuing.”