Frame© has created the UK’s first outdoor casino advertising for Gala Casinos. The 48-sheet and 6-sheet campaign will break in Glasgow, before going national. Each of the four posters feature a stylish casino-goer and demonstrate how a visit to Gala Casinos brings out your more glamorous alter ego, suggesting ‘Anyone can be a player’. The campaign was written and art directed by Frame© creative directors Martin Gillan and Doug Cook, with photography by Robbie Smith.