CALA Group Ltd has re-appointed Red Cell as its sole creative supplier until late in 2005, following a review of the three-year agreement. The creative account was worth just under £1m last year alone.
During the past two years, Red Cell has worked with the CALA brands to accelerate their markets in line with the growth of the business. The company is charged with consolidating this work, giving a consistent look and feel to CALA’s communications across the five areas of the country in which they operate.
Commenting on the appointment, Max Beck, director of corporate communications at CALA Group, said: “I am delighted that we will continue to work with Red Cell. Their re-appointment is testimony to the hard work and commitment they have invested in CALA over the past two-and-a-half years and reflects the vast improvements in the quality of CALA’s communications. CALA and Red Cell are both looking forward to continuing this work and building the value of the brand together.”