Halewood International, the manufacturer of PPS brand redSQUARE has launched its new website courtesy of Pilot Interactive. The Leeds-based web designer was appointed to create new content for redsquareworld.com to support sales of a new product.
An online version of Killer Pool has been incorporated into the design of the site as the firm launches redSQUARE Vodka Lager. As with the new product, the website is targeted at redSQUARE\'s core customer base of 18 to 24-year-olds.
Commenting on the project, David Crawford, director of Pilot Interactive, said: \"The redSQUARE brand is quirky, edgy and sociable and we wanted to bring those values vividly to life. Killer Pool fits perfectly within the lively bar environment of the existing website, is bang on for the target audience and is very much designed to keep players coming back for more.\"