Highland Spring is to make bottled water for children more accessible, with the launch of a value-driven kids’ multi-pack. The new range is now available in all Sainsbury’s superstores and is expected to be in full national distribution later this year. Part of a £10m brand support programme in 2004, the launch of Highland Spring for Kids is being supported directly by extensive PR, sampling and sponsorship activities and advertising in selected consumer press titles.
The packaging was designed by 999 in Glasgow and the shrink-wrap features fun water droplet characters to appeal to children.