Nation1 has been appointed by QSoft, the global gay and lesbian consumer media communications company, to create a one-off television commercial, which will be aired during the 2004 MTV Awards this August, for its digital radio station, Gaydar Radio.
The Glasgow-based agency will create and produce the 30-second commercial, which will be the first ad aired during the Awards’ first break during terrestrial broadcast in August. Nation1 will produce a further global TV commercial that will be broadcast throughout September in the USA, Germany, France, Spain, Holland and Australia and others to be announced.
QSoft Consulting, based in the UK, owns and operates Gaydar Radio as well as the Gaydar brand of websites, with over 1.7 million registered users. Gaydar Radio broadcasts to the UK on DAB, across UK on Sky Digital, throughout Europe on Astra, and globally on www.gaydarradio.com.
The commercials are part of a multi-million pound marketing initiative to increase listener figures, drive traffic to the Gaydar sites and raise their number of registered users across the globe.