Burt Greener has been appointed by Barr Soft Drinks to handle the nationwide PR for Scotland’s second national drink – Irn-Bru.
The agency was appointed following a two-way pitch and will now work closely with both the Barr in-house PR department and Irn-Bru ad agency The Leith to co-ordinate activities and media relations.
Edna Cunningham at Barr Soft Drinks said: “As the UK’s leading independent manufacturer of branded carbonated soft drinks, we feel the time is right to appoint a PR agency to support the ongoing programme of activities and media relations which surround Irn-Bru. After a series of meetings, we felt that Burt Greener fitted the bill and I am looking forward to working closely with them.”
Janine Greener of Burt Greener said: “We’re coming in at a busy time for the company, and we’ll be working closely with the in-house team and with the company’s other creative agencies.”