Centura Foods has appointed Code Computer Love as part of a £9 million injection into its Sharwood’s brand. The Manchester-based agency will develop a digital communications strategy, including the relaunch of the website.
The account was secured through a five-way pitch and is part of a wider campaign that will include a new logo, packaging redesign and advertising. Commenting on the appointment, Rob Devonport, head of marketing for Sharwood’s, said: \"We have developed an ambitious new category vision for Sharwood’s that will drive real growth. The new website will represent the first stage of our anticipated online activity for the brand and we already have a series of additional online promotions in the pipeline.
\"We appointed Code Computer Love because they provided a strong insight as to how we could develop and improve the site in line with the brand relaunch.\"
The website will go live later this year.