Metis has won a two-way pitch against Blue Chip Marketing to secure a key piece of business from William Grant & Sons.
Metis will be working to a budget in the region of £100,000 in order to reposition and re-invigorate the position of OVD in the Scottish market. The new strapline for OVD will be Distinctly Demerara, highlighting OVD’s unique origins along Guyana’s Demerara River.
The promotional-based re-launch campaign is based upon the theme ‘A Measure of Character’ and will include both on-trade and take-home elements as well as ambient activity.
The first campaign to be created by Metis will be launched in September this year.