Bradford Centre Regeneration has announced that it has shortlisted eight companies in the £1 million contract to develop an integrated marketing strategy for the city, with a decision due to be made next month.
The eight unnamed agencies will be tasked with producing an integrated marketing campaign to support the masterplan for the city centre by changing people’s perceptions and investors’ attitudes to Bradford. The strategy will aim to present the city as an internationally competitive regional centre and a vibrant place to live, work and invest in.
Chief executive of BCR, Maud Marshall, commented: “The announcement of the campaign has attracted considerable interest and we have been very impressed by the calibre of companies that have been shortlisted. This clearly reflects the confidence these firms have in Bradford.”