Greene King Pub Company is going on the offensive this Christmas with a campaign to promote its Hotels and Inns estate, Exchange Bar Diner brand, Appletons brand and its Family Christmas offering. The firm has brought in Birmingham-based agency, Oakley Wilkinson Bryan to handle the creative and strategy for the push, after hosting a three-way pitch.
It is the first time OWB has worked with Greene King Pub Company, however, Clare Gane, marketing manager for the firm said she was impressed with the agency\'s \"exciting concepts and design ideas\".
The account will require OWB to handle point of sale, menu design, external promotion and additional communications for each brand.