Konica Minolta Business Solutions (UK) Ltd, one of the leading suppliers of document imaging systems is planning to spend £1m on a brand awareness campaign in 2005. The b2b push will be launched to build recognition of the brand and recall in the business community following a recent merger.
Golley Slater has been appointed to handle the account following a three-way pitch and will kick off the campaign in January. Commenting on the activity, John Howard, head of marketing at Konica Minolta Business Solutions, said: \"We now represent a considerable force in the document imaging solutions market and it is crucial that we communicate this fact to the whole business community.\"