McCann-Erickson Manchester has announced that it has retained its account with Peugeot, worth around £10 million.
It is understood that the account was retained following a competitive pitch against a number of agencies, including Leeds-based Poulter Partners, Euro RSCG and Joshua, in the five-year statutory review held by Peugeot.
The win also sees Universal handling the media buying, following a pitch against two other agencies - OMD and MediaVest Manchester.
McCann’s will now be working with the car manufacturer on a range of work that includes creating and co-ordinating advertising for 370 Peugeot dealers throughout the UK.