Limone Media has created an online marketing and advertising campaign for Jim Beam to promote its first ever UK Music Tour planned for March 2005.
Limone has produced an online campaign including the creation and distribution of launch invites aimed at the media, a viral component aimed directly at the target audience, an initial launch website and the development of a more extensive and ongoing website, which is due to launch early in February 2005.
Linda Love of Jim Beam distributors, Maxxium UK, commented: “Jim Beam is well-known in our other markets for its affinity to music and this is the first time that we’ve launched such a campaign in the UK to appeal to music lovers.”
In addition to Limone, the agencies working on the integrated brief include Stand, who produced the design to be used across all forms of communication, including ticketing and merchandising, and Burt Greener – responsible for the creation and management of a regional and national press and PR campaign.