Union create 'moving' bus-side ads for Roads campaign
The Scottish Road Safety Campaign is to pioneer the use of outdoor advertising in Scotland by creating a first in bus-side advertising. The campaign will use Lenticular T sides in Glasgow and Edinburgh, where the image will change as the bus drives past, to reinforce the Young Driver message. The adverts are part of a new Young Driver road safety campaign launched by The Union and MediaCom for the Scottish Executive and the Scottish Road Safety Campaign. The campaign will run from 14 February to 13 March.
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