The City of Culture itself. Red house not included.

As Adline was going to press it emerged that the Liverpool Culture Company, the organisation set up to deliver the 2008 City of Culture programme, was on the brink of appointing an agency to create its first ever TV campaign.
Although many of the details of the activity could not be confirmed, it is believed that at least five northern agencies had pitched for the work. Insiders suggested that BDH, McCann Erickson Manchester, True North, Love and Finch were in the running for the high-profile task, along with local film production company River Media.
A decision was apparently due to be made by the beginning of April, with the initial local TV push hitting the screens in early summer.
A national promotional campaign for the city is expected sometime later this year, or early 2006. MediaVest Manchester will handle the media buying and planning task.
The Culture Company’s marketing director, Kris Donaldson was on annual leave when Adline contacted the firm, while no other member of the department was prepared to comment on the record.
Liverpool’s City of Culture status is vitally important to the development and future prosperity of the city. It is expected that the tag will create 14,000 new jobs, attract around 1.7 million tourists and encourage some £2billion of investment.