Homewares retailer, The Pier, has unveiled a new through-the-line campaign, courtesy of Birmingham-based agency, HRO’C. The Colour your home in campaign, which features a colour-by-numbers style typography, aims to highlight the firm’s personality within the market and inspire customers to create an individual look for their homes. The ads will appear in national press and weekend supplements, and have been adapted for direct mail, e-mail and in-store POS. Carl Hazard, managing director at HRO’C, said the campaign works hard \"to embrace the colourful personality of The Pier.\" The campaign is expected to run for throughout the year.