The RSNO has appointed Nation1 to handle its through-the-line advertising account for the next three years. As part of the brief, Nation1 will also execute a complete re-brand for the Orchestra.
The new brand will be used across all of the RSNO’s marketing materials and will be unveiled later this year. In addition, Nation1 will be working on new ways to promote the orchestra, using new technologies in outdoor and online media.
The agency is also working on ways to increase sponsorship appeal through the creation of a series of high-profile, one-off events as well as creating an RSNO membership scheme to increase the existing loyal following the RSNO has developed over the years.
Speaking of the appointment, RSNO marketing director, Christopher Wilson said: “Nation1 has been working on projects with us for over three years now, looking at ways to widen the appeal of classical music across Scotland. Some of their most high profile work to date includes the world’s first-ever musical billboard, a celebrity orchestra viral game and the recent Text Request Orchestra, all of which have attracted unprecedented amounts of press attention for the RSNO.”
Faulds was the previous incumbent on the full account, before the agency shut.