The RSNO has appointed Nation1 to handle its through-the-line advertising account for the next three years. As part of the brief, the agency will also execute a complete rebrand for the orchestra.
The new brand will be used across all of the RSNO’s marketing materials, and will be unveiled later this year.
The agency is also working on ways to increase sponsorship appeal through the creation of a series of high-profile, one-off events as well as creating an RSNO membership scheme to increase the existing following the RSNO has developed over the years.
Faulds was the previous incumbent on the full account, before the agency shut over two years ago.