BOB Marketing has launched a national integrated marketing campaign for Kwik-Fit.
Entitled The Winning Formula, visitors to Kwik-Fit centres are invited to enter a draw to win VIP tickets to the 2005 French Grand Prix as well as claiming four nights for the price of two on holidays with Eurobreak.
The campaign has been leveraged further on air in a national competition on Talksport, the UK’s top commercial radio station.
Ward Mulvey, MD at BOB, commented: “In 2004, we ran a promotional campaign in conjunction with Silverstone and the British Grand Prix. This year, it was important to enhance this further and build on Michelin’s F1 racing pedigree.”
BOB is also working on the launch of an in-store loyalty card for the Kwik-Fit chain.