The Union has created a new TV campaign for client Sterling Furniture, following research undertaken by the agency’s Think Union arm.
The consumer research showed that while most Scots are aware of Sterling Furniture, the vast majority did not realise that Sterling has the biggest choice and range of furniture in Scotland. As part of an overall strategy to encourage consumers to reappraise and revisit Sterling Furniture, the new TV campaign throws the spotlight back onto Sterling’s flagship store in Tillicoultry.
The new TV commercial, set to a reggae track by Jimmy Cliff, shows the range of furniture on display at Tillicoultry. Through a series of vignettes, it demonstrates that the store is different to how it’s perceived and challenges consumers to give it a try.
The commercial was created by Ben Craig and Michael Hart and directed by Christian Gravesen through Greenroom Films.