Pay-per-view television broadcaster Setanta has moved its Scottish advertising and PR accounts out of Citigate Smarts and into The Bridge and PMPR respectively.
The decision was taken by recently-appointed Setanta marketing manager Robert Robinson, who has stated that the move is not a reflection on Citigate Smarts’ performance.
The Bridge has been appointed provisionally to create a single campaign for Setanta, which will aim to increase subscriber numbers ahead of the start of the new Scottish Premier League season in August. Depending on the success of the campaign The Bridge may then be commissioned for further projects.
Jonathan d'Aguilar, creative director at The Bridge, told The Drum: “This business is most fun when you are working on a product you are passionate about, so as football fans we're delighted to be working with Setanta. The quality and breadth of their coverage has improved enormously recently, so we don't need to over- complicate this. It's a straight forward 'value for money' proposition.”
Setanta won the rights to broadcast live Scottish Premier League games last year in a £45m deal. The contract will last another three years. Citigate Smarts was appointed to the advertising and PR accounts last May after a competitive pitch.