SUBWAY, the sandwich chain with more than 23,000 outlets throughout the world, has handed a £2million advertising brief to Frame© following a pitch.
The agency has been tasked with creating an integrated marketing campaign to promote SUBWAY in the Yorkshire and Granada regions of northern England.
The appointment marks the latest stage in SUBWAY’s UK expansion. The company currently operates 500 outlets in the UK, with a further 350 franchises sold and 150 due to open by the end of this year. By 2010 SUBWAY aims to have 2010 UK outlets. It is thought that SUBWAY is attempting to replicate its success in the US, where the company now has a bigger presence than rival McDonald’s.
Commenting on the win, Frame© managing director, Alan Frame said: “This win is hugely significant for the agency as I doubt there will be another business in the UK that has such ambitious plans for the next five years. Working alongside the SUBWAY team is tremendously exciting, the product is fantastic, the brand is recognised throughout the world and the pace that their business moves at is beyond belief.”
The agency is to begin work on the account at the start of August, at which time agency representatives will take part in a thorough ‘induction process’, which will include working in SUBWAY stores and visiting the company’s head office in the US.
Frame© is the second Scottish agency to have picked up work from SUBWAY in recent weeks, following the appointment of Mediacom Scotland to the company’s £7million UK media planning and buying business last month.