Sony UK has launched its biggest ever TV campaign to date in a bid to promote its retail brand, Sony Centres. The activity, written and directed by WAA, features four executions, each focusing on different aspects of the brand values and the range.
The first stage of the campaign will promote the firm’s summer sale as Sony UK aims to raise awareness, drive footfall and increase sales to its 130 UK stores.
Commenting on the style and content of the ads, WAA’s Henry Becket said: “We used computer animation to develop a look and style which is in keeping with the Sony Centre brand, but also has the excitement and energy appropriate to strong retail advertising.”
In other WAA news, hotel company, Hilton has enlisted the agency to handle its business marketing activity.