31 October 2005 - 11:33am| by | 0 comments

XFM crack on with launch despite cutbacks

XFM has denied that the recent news of redundancies at its parent company GCap will have any affect on the much-anticipated launch of its Manchester licence, due to happen early next year.
Last month Gcap announced that it was to make numerous cost cutting measures in a bid to save £25million. Over 100 positions are understood to have been made redundant, including Xfm managing director Graham Bryce. Rumours also suggested that the marketing department at the station had been axed.
However, according to a spokesperson at GCap, the redundancies will have no effect on the launch of the Manchester station. She stated: “I can’t comment on individual posts for the Xfm brand, however, I can say that the launch of the station in Manchester will not be affected by the latest news. We have just appointed a PR firm to handle the launch and a marketing function still exists at Xfm. I can also confirm that Graham Bryce will still be the launch director for the station.”

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