Glasgow-based advertising agency Nation1 has won the creative account to launch a new premium lager into the Scottish market.
The agency has been appointed by Stiffys, the Scottish-based independent drinks producer to launch its new Silver premium lager, as well as to handle the already established Stiffys Shots, a vodka-based drink.
Nation1 has been retained by the drinks producer for the next twelve months.
The focus of the lager advertising campaign is to communicate the brands unisex premium positioning whilst getting across the key message that the product is smooth and less gassy than its rivals.
Nation1 is currently working on point-of-sale kits and a VIP launch party to be held in Scotland in conjunction with Beat 106.
In addition, the agency will work on a range of media including outdoor, press, viral and creative sampling campaigns for early next year.
Work will also continue on building the Vodka Shots brand, which has already enjoyed impressive growth and sales success over the last two years.
Graham Coull, managing director of Stiffy’s said, “We need a company that can work fast, effectively, efficiently and be highly motivated because that is the way Stiffy’s operates. We refuse to allow our business to function at the pace of the competition, we have momentum and intend on keeping it.
“Nation 1 grasped our creative brief quickly and produced impressive ideas in a very short time frame. Andrew was tenacious in chasing our account, which was a refreshing change. Nation 1 practice what they preach and unlike many other agencies out there; they too have a marketing plan.”