PR agency Spin Media has changed its name to Spinoza Kennedy Vesey Public Relations due to the negative connotations of the word ‘spin’ within certain areas of the media.
\"In 1998, \'spin\' was taken to mean dynamic and smart, now it has a range of negative associations,\" explained managing director Andrew Spinoza, whose childhood nickname was \'Spin\' and which he used in founding the agency.
He continued: \"As the agency has grown, including delivering public sector campaigns for government agencies and local authorities, we need to present ourselves in a way which reflects our key attributes: intelligence, integrity, creativity and delivery.
\"The S-word was in danger of obscuring and confusing clients and media about what we do, and the way we operate. The original name has outlived its usefulness and the change marks a new phase in the agency\'s evolution.\"
The agency was founded in 1998 by Spinoza, a former Manchester Evening News senior journalist. The other directors of the firm are experienced public relations practitioners - Daniel Kennedy, formerly with Freud Communications in London and Mason Williams in Manchester, and Geraldine Vesey, formerly with Communique, PDP and McCann Erickson.