Bradford & Bingley has launched its ‘Make a Clean Start in 2006’ campaign, which features flamboyant TV cleaning stars, Kim Woodburn and Aggie MacKenzie. Created by Manchester’s BJL, the campaign aims to communicate how the building society’s services may help to combat the post-Christmas financial blues. BJL account director Paul Ray, remarked: \"The campaign’s ‘Clean up your finances’ message reaches across Bradford & Bingley’s product offering, from its unrivalled mortgage-broking service to its new leading loan rates, and is supported by a competition to win your own cleaner for the day.\"