Elmwood’s has been appointed by Charteredbrands and RJA Foods to redesign the packaging of their Pomegreat brand.
Elmwood’s Edinburgh office has already started work on a new square-shaped one litre carton for the existing three flavours, with other formats to follow. The new packs will be on shelf in a store near you by the end July.
Sales of Pomegreat have grown dramatically over the last year as consumers have been drawn to the health benefits of the pomegranate juice drink.
Charteredbrands is now looking to build on this success by modernising the packs, improving shelf standout, to create a strengthened personality, higher-quality perception and to introduce more refreshment cues to attract new drinkers.
This is the third project that Elmwood and Charteredbrands have worked on together. The other two are NPD projects, one of which is very close to production whilst the second is still at a conceptual stage and is currently undergoing research.