Union Direct has been appointed to help build awareness of The Edinburgh Capitals Ice Hockey Team, the only Scottish team in the Elite League, the premier ice-hockey division in Britain.
The campaign, comprising press, poster and cinema advertising will run throughout Edinburgh for the rest of this season and for the whole of next season starting September 2006.
The campaign’s objective is to create awareness that Edinburgh has one of the top eight ice-hockey teams in Britain.
The agency commissioned sports photographer Robert Brady to take the black and white shots used in the press and poster advertising.