As part of the build to this year’s T in the Park, Newhaven has designed a special-build poster which has been erected on the side of the Tennents brewery site in Glasgow's east end.
The advert, which has been designed in the shape on a hotel door handle sign, reads 'Do Not Disturb' and appears to be hanging from the roof of the Duke Street brewery.
The giant poster is part of the company1s ‘Fresh as a Daisy’ six-figure
advertising campaign, in the run up to the festival at Balado in Kinross on 8 and 9 June.
The campaign involves outdoor advertising on the various routes to Balado, while the 'Fresh as a Daisy' message will also be seen on lorry sides and at the festival itself on bar back displays, bar staff uniforms, perimeter boards and also through 'freshen up' giveaways.
Ken Dixon, planning partner at Newhaven, said that the hanger was the start of a campaign designed to make the public aware that the beer would be going on a journey beginning at the brewery and ending up at the festival in a few weeks time.