Feather Brooksbank has been appointed by motor retailer Peter Vardy to handle media planning and buying for the launch of its new business.
The initial activity will be centered on the first dealership, which was launched in Perth, and will start with both radio and press activity in July.
Feather Brooksbank won the year long contract following what is thought to have been a three-way pitch for the media business.
Peter Vardy, the chief executive of Peter Vardy Ltd, said of the appointment; "Feather Brooksbank is well respected in the media industry and share our enthusiasm and ambition to build a successful motor retail business. As we grow they are ideally positioned and have the necessary expertise to support our expansion in Scotland and the North of England."
Peter Vardy Ltd was formed following the sale of family motor dealership Reg Vardy, which was founded by his father in 1923, to rival Pendragon.