BJL has been appointed by tyre and car service brand ATS Euromaster following the company’s decision to review the account out of incumbent agency BDH\\TBWA.
The £4million account will see the agency working on a fully integrated campaign that will include national press, regional press, door drops and radio for the retail side of the account along with B2B customer relationship management. A new retail campaign is expected to break in August or September.
BJL is understood to have been appointed after having been tasked with completing some project-based work. Commenting on the appointment Jackie Holt, partner at BJL, stated: \"It is especially rewarding when we win accounts after a project period.
\"It shows that the decision has been based on the reality of the way the agency thinks, creates and delivers, and not just the pitch-day performance.\"
ATS Euromaster has over 500 centres across the country and employs over 7,000 people in the UK.