Design agency The Foundry has been appointed by Scottish Courage to redesign and reposition the John Smith’s website as part of Courage’s £25m investment in its communication strategy.
The agency has been tasked with building a consumer website for the John Smith’s brand to reflect its status as number one brand for bitter in the UK, along with underlining John Smith’s position as the title sponsor of the John Smith’s Grand National.
Fiona Kennie, brand manager at brand owner Scottish & Newcastle UK, commented: \"We take over 35,000 people racing every year and are the number one brand for bitter in the UK. We needed a website that would appeal to both the race goers and our loyal John Smith’s drinkers. The Foundry was an obvious choice to create the website we were looking for, as we have been working with the team for many years and they understand our brand and its values. They also have a ‘no nonsense’ approach to design, which fits with our culture and supports our new ad campaign.\"