The Union has been appointed by Peter Vardy Ltd to handle the launch of its motor retailing business.
After a comprehensive pitch process, The Union was chosen to create a brand identity programme and handle all the dealership advertising.
Initially the above-the-line activity will concentrate on local press and radio, promoting the Peter Vardy Vauxhall dealership in Perth’s ‘Motor Mile’
The branding programme encompasses everything from corporate identity through to branded promotional material and POS.
Peter Vardy, the chief executive of Peter Vardy Ltd commented: “Not only was there a high quality of thinking and creativity from The Union, we felt that the chemistry between the Vardy team and the agency was good.”
The appointment follows the announcement that Feather Brooksbank has been hired to handle the new dealerships media account.