WWAV Rapp Collins Leeds has produced a direct mail campaign for Sky Vegas, the live interactive entertainment TV channel. The work will be used to launch the channel’s flagship interactive TV casino game – Blackjack.
A mailer has been designed increase activity from existing customers and to encourage users of Sky Bet – the firm’s sister company - to try Sky Vegas for the first time. The mailer also provides recipients with a free bet worth between £5 and £25 has been placed in their account for them.
Sky Vegas’ marketing controller, Alistair Parker said of the mailer: “Not only is it original and impactful, it’s also been produced to a high level of quality as well. It really supports the premium positioning and feel we think is integral to the Sky Vegas brand.”