Story has launched this year’s quest to find the most outstanding UK talent in direct marketing to award the DMA’s Young Spark Award.
The award was launched in the memory of John Young, former managing director of WWAV Rapp Collins Edinburgh who died last year at the age of 38.
During his career, Young ran Wunderman in Amsterdam was joint MD of Claydon Heeley in London and set up CHJM’s Asian operation out of Beijing before returning to Scotland to head up WWAV Rapp Collins Edinburgh.
The DMA is searching for an outstanding talent under the age of 30 from an agency, supplier or client company across digital, direct, interactive or mobile marketing.
From a list of nominations, judges will draw up a shortlist of four finalists who will be invited to Edinburgh for an interview. The winner will be announced at the DMA Scotland Ball on 17 November.
A 60 second viral entitled ‘chick in a box’ http://www.chick-in-a-box.co.uk was released on 8 September, and sent to over 5,500 UK members of the DMA. Story will then generate over 100 nominations throughout the UK for the award.
Dave Mullen, creative director of Story said: “The Young Spark Award is a fantastic idea that will help keep our industry focused on developing, encouraging and recognising success from young people in direct marketing. We are honoured to be asked by the DMA to create the campaign in memory of John Young who inspired many young people by his own enthusiasm and charisma.”
Entries for The Young Spark Award will open on 6 September, with deadline for entries falling on 16 October. All proceeds will go to Cancer Research UK.