Clayton Graham has launched a new multi-media campaign for client Braehead Shopping Centre.
The campaign will primarily be press focussed but will also utilise radio, outdoor, online and in-mall signage.
The new branding was developed in response to research that showed that, while the centre had a high public awareness, there was a lower awareness of the various service offered by Braehead.
The campaign highlights the range of customer-orientated services available at Braehead including assistance with flat tyres and batteries, healthy eating options in the food court and a new shop-mobility scheme.
Lydia Young, Braehead’s marketing manager said: “In a challenging retail market, Braehead needs to be able to achieve standout as a leading shopping, leisure and entertainment destination. This campaign does just that. It is an exciting and innovative response to a demanding and disparate.”