Principles Agency has designed a new advertising campaign for SimplyBe.co.uk. The Leeds-based agency was tasked with creating an above-the-line television campaign to inspire the clothing brand’s customers to order their copy of the new season’s ‘Simply Be’ catalogue. The advert was shot in Leeds’ Victorian Quarter and aims to convey the brand’s \"fun loving and relaxed’ natures while maintaining the Parisian theme of the catalogue, allowing the brand to showcase its clothing ranges. The ads are currently broadcasting nationally.