Golley Slater has been reappointed by the Moroccan National Tourist Board for an account – thought to carry a £7million ad spend – which will require the Cardiff-based agency to create a campaign focusing on the geographical diversity of Morocco and its various cultures.
Golley Slater chief executive Chris Lovell said: “We’re very proud to have been retained to handle this creative account following the statutory review.
“Since being first appointed in 2004 we’ve seen Morocco’s arrivals and bed nights increase by 40 per cent year on year, and we’re looking forward to helping with the continued success of this now renowned destination.”
Team UK Media is believed to have been appointed to handle media planning and buying on the account.
Golley Slater is also handling a promotional and incentive campaign for Tiger Beer, offering winners the opportunity to travel in Asia for up to one month.
The campaign will be launched through GQ Travel magazine and promoted through Don’t Panic packs distributed at events, high-end style bars, selected retail outlets and arts universities in London, Manchester, Leeds and Birmingham.
The activity is the first of four campaigns planned by Golley Slater for Tiger Beer in 2007 which look to increase brand awareness among an 18 to 34-year-old “early adopter audience”.