Poulters has created a new campaign promoting a new betting concept for William Hill.
The 4-4-2 bet, which was also conceived by the Leeds agency, is a selections-style bet which challenges punters to predict the outcome of ten football matches in a set order.
The bet can be placed in any one of William Hill\'s 2200 UK shops.
Richard Flaherty, account director at Poulters, said: \"With the recent successful capture of the William Hill print contract by our parent company, Bezier, this means we have controlled every stage of this promotion from concept right through design, artwork to launch.\"
Poulters has worked with William Hill for the last five years.