BJL has created a new £2million integrated marketing campaign for self cleaning glass, Pilkington Activ.
Two new commercials, following on from last year’s successful campaign, have been scheduled to run on home shopping channels from 19 February until the middle of April.
BJL has also been tasked to support the commercials, by specifically targeting people seeking replacement windows and conservatories, through online activity. This will include search engine marketing, a microsite and online advertising.
Julia Berkin, marketing communications manager at Pilkington said: “As a raw glass manufacturer, communication with the consumer, our target market has always proved a challenge. However, by continuing with the already successful theme of amazing inventions, we are providing an entertaining, memorable, branded and consistent message that engages not only with consumers, but also resonates with our trade partners. And if it raises a few smiles along the way that can only be a good thing.”